The digital revolution in the out of home industry seems set to go full circle in Nigeria with the most prominent billboard, Optimum Exposures’ majestic hoarding at Adeniji Adele, Lagos set to go digital.
The Chief Operating Officer at Optimum Exposures Limited, Engr. Bayo Adio disclosed that his company has partnered with global leaders in digital billboard, Daktronics to digitalize the Mega billboard in Nigeria, so as to serve the market better.
In the words of Adio, “Standing majestically at the beginning of the third mainland bridge outward Lagos Island, this billboard is well located to deliver the greatest number of eyeballs in Nigeria. We are truly pleased to have it digitalized to meet the demands of our ever evolving market.”
To digitalise the billboard, senior officials of Daktronics flew into Nigeria from the United States of America for a pre-installation visit on December 10, 2013. General Manager, Ahmad Dahmash and Andrew Michael Gorder, Project Manager both of Daktronics made the visit. The Optimum and the Daktronics team also met with the management of Mediacom, Carat Media Perspective and Starcom Media.
According to Dahmash his company is delighted at the opportunity to impact the Nigerian market with the state of the art technology which he says “will open the billboard to more brands on a regular basis. With digitalization, billboards become lively, more interactive; viewer friendly and engaging thereby helping brands exposed therein to gain more mileage and justification for spend.”
Adio is convinced that digitalizing the largest billboard in Nigeria will be of immense benefits to all stakeholders as it will deliver more value for advertisers and entertainment to the public. “The billboard will become more engaging as well as entertaining thereby having eyeballs glued, delivering more mindshare for advertisers in the process,” he says.
Expectations are high that Optimum Exposures will digitalise more of its billboards nationwide as this is the first time the company is embarking on digitalization of her boards in Nigeria.