Leading oral care brand, Close-up toothpaste and fabric cleaning brand, Omohave rewarded over six hundred (600) traders in Lagos with various prizes including Brand new Hyundai i10 cars, Generators, TVs and lots more in the Close Up Buy, Display and Win promo.
The promo, which kicked off in May 2013 across the country, is targeted at retailers who buy and prominently display the Close up toothpaste tubes and sachets as well as Omo in their stores.
Prizes ranging from Hyundai I10 cars, Deep Freezers, Generators, Fridges, Television sets, Pure it water Purifiers, Blenders, and Steam Irons were all for grab in the buy display and win contest.
Speaking during the prize presentation at the popular Ikotun market, Customer Marketing Manager Personal Care, Unilever Nigeria, Mr. Anele Zunga said the Buy, Display & Win Promo was introduced to appreciate Close up loyal retailers. He said ‘’It’s our way of showing gratitude and appreciation to our loyal retailers for the massive support we have received from them over the years”.
According to him, the retailers have helped the organization in promoting sales of all ranges of the Close Up toothpaste such as the Deep Action Red Hot, Fire-Freeze, Close up Menthol Chill, and Herbal. “We are happy to give back to traders for their hard work and we will continue to reward and improve the lives of our consumers”. He said.
Explaining the mechanics of the promo, Regional Sales Manager, Lagos Region, Mr. Nnamdi Okeke said the Close Buy, Display and Win Promo was targeted at retailers who prominently displayed the Close up toothpaste tubes and sachets in their stores.
Mr Obinna Ateu, a grand prize winner of a brand new Hyundia i10 car said “I want to say a big thank you to Close Up for this wonderful car. I’m so happy I cannot explain my joy.’’
The prize presentation held simultaneously in Oke-arin, Oko-odo and Ojuwoye markets of Lagos with excitement from traders, buyers and on-lookers.
Source: Maryann Balogun www.quadrantcompany.com